May 2021

Getting to know Suzanne O’Shea

Both the Crescendo and Fruitful businesses are delighted to have brought on board Suzanne O’Shea as Event Operations Director.

CEO & Founder Russell Allen says, “In line with our strategy to develop our experience in high end production and bring this invaluable skill set in house, Su’s impressive events background and forensic eye for detail has become a huge asset to the business.”

We are very pleased to share below some insights into Su’s role:

Getting to know… Su O’Shea

Su

What do you do at Crescendo? I wear many hats! That’s the beauty of working within a boutique agency with a tight knit team. I get to work on project design and delivery, business development, marketing and strategy and unpacking the production cases after an event, all of which I love doing and wouldn’t have it any other way.

How do you approach your work? Firstly, with gratitude that I get to do what I do. Although what we do can be challenging, I don’t see it as work. I truly cherish what I do and the people I have the honour to work with so feel very lucky every day that we get to create amazing and memorable events and experiences together.

What has been your favourite event to work on? There have been so many but the most spine tingling was producing Tom Fords pre-Oscars fashion show in LA where we managed to fulfil Mr Fords desire to make it ‘snow’ rose petals as a last-minute request for the grand finalé.

What is your top tip for making sure an event runs smoothly? Impeccable planning, clear communication and having an A Team.

What do you keep on your desk? As little as possible, I don’t like clutter!

I never leave home without… Phone and credit card which is pretty much all I need! …and a face mask these days.

How would your colleagues describe you? They call me a machine, not sure if that’s a compliment or not though!

What new skill did you pick up during lockdown? Gardening, I come from a family of gardeners and have resisted for many years but during Lockdown, me and the garden made friends.

What does a good night out look like to you? Good food, wine, company and lots of laughs.

Favourite aftershow party? I produced an after-show party for Michael Kors at the Boom Boom Room at the top of The Standard in New York. The views were stunning, and it was wall to wall beautiful people but the best bit for me was working with Duran Duran who played an intimate set for the party.

Best venue you have held an event at? The iconic and glamorous, mid-century design, Four Seasons Restaurant in New York, the birthplace of the ‘power lunch’ and home to the original Madmen. We had the honour of producing a dinner and fashion show for Tom Ford which was the last activity the space saw before closing its doors and permanently ending an era that had lasted 60 years.

What’s the strangest place you have held an event at? An aircraft hangar, belonging to the client, in Ohio for 1500 guests for the Wexner Foundation 30th Anniversary Gala Dinner. Transport for site visits and to and from the event was via the client’s private jet which was a lot of fun!

What’s your goal for 2021? Stay happy and healthy and continue to create amazing events and experiences for our clients whether they be virtual, hybrid or in person!