Julia Phillips appointed as Crescendo Managing Director

Crescendo has promoted board member Julia Phillips from her position of operational director to managing director.

Phillips said: “Having been on the board since I joined and looking after the operations side of the business during a period of significant growth it feels like a very natural and progressive step for me.

“I am delighted to have the support of my clients, colleagues and suppliers, and look forward to the next chapter in Crescendo’s successful history.”

With a client list that includes Farrow & Ball, White Stuff and Burger King, Crescendo also encompasses Fruitful, a dedicated team events business, that Phillips founded before joining forces with Crescendo four years ago.

Russell Allen, founder of Crescendo added: “She embodies everything great about this industry and we are pleased to have her take up the role and join an all too small group of women who run agencies in our sector.”

“Her creativity, drive and enthusiasm make Phillips a natural leader and I look forward to learning more from her as we continue to realise our vision of being the best tailored event agency in the UK,” added Allen.

To Gift Or Not To Gift

The most inappropriate gift ever received?

Christmas for us all, is now a distant memory as we look forward to Spring. Gifts good and bad have been enjoyed or put away. However, for at least one lady Christmas provided a rather difficult task; writing the hardest thank you letter of her life.  As a polite, well brought-up individual she has always found a positive attribute in every gift to allow her to sincerely thank the sender – on this occasion she is stumped.

That lady is my mother and the gift was sent all the way from the US. A dark grey, t-shirt, v-necked (not good for ladies of a certain age at the best of times) with a picture of my father’s great-great-great grandmother.  I will not go into the various aspects of this gift that make it so deeply inappropriate but suffice to say the remote cousins who sent it will be waiting a while for a reply!

Now this is one thing with distant relatives but quite another on an event. Time and again, clients ask us to come up with unusual gifts or take aways from events.  Their objectives vary from a pure gift to a reminder of key business messages but one thing seems to be in common – something unique that people will find useful.


Interview with Michael Helling, General Manager, The Grove

What is the unique selling point of the Grove?

Flexibility.  We have to give people the opportunity to use their time in a different way to ensure that they get a good return on their investment in coming to us.  We have a variety of environments.  When large corporations book in we want them to make use of all the spaces available, not just meeting rooms.  They can take coffee breaks outside; utilising the space for more than just for meetings.  We cater for a wide market from conferences to wedding and high quality dining to leisure.  We’ll host the British Masters in 2016 and we are very proud to be involved in such a prestigious event. (more…)

Sail for Gold – Olympic Ball

Our brief

To create an awe-inspiring, uplifting and profitable event to offer a farewell event for the GB Olympic and Paralympic teams, in preparation for the teams to go to Rio for the 2016 Olympic games. (more…)