Our Story

2003
Founded by Russell Allen in his bedroom. Windsor, September 11th
Our first major event for Sun Microsystems. 2,000 guests at Nottingham Area hosted by Stephen Fry
2004
2005
Our first event for Diageo
Recognised at the Eventia Awards
2006
2007
Re-brand event for Cisco, using Open Space, an experimental meeting methodology
Launch event for the new look Holiday Inn. Over 5 days 4,500 guests are taken on a brand journey from 1952 and into the future
2008
2009
Our team activities division partners with Cliveden House Hotel
Our first even for Odeon Cinemas
2010
2011
Highly commended at the C&IT Awards
Supporting the London Olympics with corporate activations
2012
2013
Our first event for Inmarsat
We rebrand as the 'tailored' events agency
2014
2015
Acquisition of the team activities business Fruitful
The Royal Yacht Association's Olympic Ball with guest HRH Princess Anne
2016
2017
Burger King's EMEA Franchisee Convention at O2, London
Our first event for Deepmind
2018
2019
We deliver over 100 events this year
The first ever exclusive-use event at Borough Market for White & Case // We respond to the pandemic by successfully taking our events online
2020
2021
Expanding our core sectors: tech, fashion & professional service

Our founding vision of independence, creativity and progression is as relevant now as it was in 2003 when Crescendo was founded out of a small bedroom, in Windsor.

In the early days when the fax machine doubled up at night as a bedside table, our founder realised that in order to create truly transformative events, a new type of agency was needed; one that values independence, progression and puts creativity at its heart.

This is where our story began……

Over the years, as our core team of creative and logistics people have been joined by tech and digital experts, TV and video professionals, we have remained ahead of the curve and therefore able to help our clients be recognised as trailblazers not imitators, considered thought leaders not followers and respected pioneers in their fields.

Staying at the forefront of technological enhancements, evolving with the very latest event and global developments, combined with our restless curiosity, keeps us as relevant a partner today as we were then and will steer us into the next 20 years.