June 2022

Putting à la carte events on the menu

We now live in a world where we are continually surrounded by choice. From the array of groceries that can be delivered to our doorstep in under 10 minutes to the sheer amount of content available to us on Netflix. Whilst we have these continual choices in our daily lives, it often doesn’t translate into the events space where we’re met with a one-size-fits-all approach.        

À la carte events are about choice. Your audience chooses how they want to experience an event – from the entertainment they want to watch through to the catering that suits their dietary requirements.  We are looking at a very different attendee from two years ago. Post pandemic, attendees have much stronger beliefs in areas including sustainability and the types of food they eat.  It’s also estimated that a quarter of young adults are now teetotal. Additionally, attendees now have varying degrees of comfort in attending face-to-face events again. By building à la carte events, we can better give extraordinary experiences that much better align with our attendee’s needs.

Right from the registration point, you can start defining the data required to deliver an à la carte event. Is their favourite tipple a G&T or would they prefer a non-alcoholic beverage? Are they a vegan or meat-eater? Do they prefer the dulcet tones of a jazz singer or would they rather spend their evening listening to 80s classics on a jam-packed dancefloor? These are all elements that can be asked when attendees register, helping to guide you in how you tailor an event with multiple experiences to choose from.

Imagine attending your company conference as a non-drinker, and instead of a standard orange juice welcome drink, there’s an entire mixology bar dedicated to low & no alcohol cocktails. Or, for those following a kosher diet, you don’t have to check all the buffet menu cards for the appropriate symbol. Instead, there’s a dedicated kosher food van, giving you a wealth of choices, all designed for you and your diet. F&B is one of the key areas you can design an à la carte event. At Crescendo, we work closely with The Food Initiative, a catering company that is all about extraordinary gastronomic experiences. Creating F&B adventures for the likes of Netflix through to glamping festivals in the South of France, The Food Initiative is no stranger to designing à la carte experiences.  

The Food Initiative

“At The Food Initiative, we believe that each and every event should be tailored to the vision of our clients and their guests. We work to bring that vision to life in extraordinary and imaginative ways. Crescendo’s à la carte event philosophy works in perfect harmony with this ethos as it gives their guests the opportunity to choose how they experience the event. We present the options in a frictionless and clear way so that the guests can experience their own bespoke event journey led by their individual tastes and preferences. We love this approach as it allows us to deliver a truly special and exceptional experience”.

Mark Jankel, Managing Director, The Food Initiative

A supporting communications strategy is integral to delivering a successful à la carte event. Build in communications around the choices. What’s on offer throughout the event for attendees, and when, where and how do they find the experience? When attendees feel like they’re at an event where all their needs are met, and they’re receiving an experience that feels personal to them, they’re far more likely to want to share it. If it’s an event that can be publicly talked about, make sure your comms campaign clearly states how attendees can share their experiences across social media tagging in the event.  

When next designing an event, try to consider where you can add à la carte elements. At Crescendo we are well-versed in delivering these styles of events, so are always on hand to support.  If you would like to chat with one of the team, then we’d love to hear from you