White & Case LLP is a renowned international law firm based in New York City, with a major presence in London. For 2020, London had been chosen as the host city for the Global Partner Meeting and Crescendo’s job was to create and run a world class program that would showcase the very ‘Best of British’ to their international partners and families, and would take place over 5 days.
The Park Plaza Westminster was taken exclusively for the week for all guests and crew. Working with the global team, Crescendo created a full series of over 100 events spanning the 5 days. This included dinners in London’s renowned venues, museums and historic locations, including Kensington Palace. Family and spouse programs gave the best and most exclusive experiences London has to offer; Tea at Fortnum & Mason; and tours of The Tower of London, the V&A and Paddington Museum to name a few.
The event culminated with the first ever, closed shop, invite only, exclusive event at Borough Market for 2000 guests. Following road closures, a transformed Borough Market emerged with stages, zones, music, street entertainment, specially created currency to spend. We successfully created a high level, money can’t buy, unforgettable experience for all.